Newark, NJ, June 15, 2021 (GLOBE NEWSWIRE) – According to the report published by Fior Markets, the global interactive video wall market is expected to grow from USD 5.45 billion in 2020 to USD 12.13 billion by 2028, at a CAGR of 10.5% during the forecast period 2021-2028.
Market growth is supported by various driving factors such as advancement in technology, increasing use of interactive displays in public places such as airports, while high cost of implementation is the main factor that can hamper growth of this market. The emergence of the 3D video wall creates an opportunity for companies that provide interactive video walls not only to grow in terms of revenue, but also of customers.
An interactive video wall is formed by attaching different displays to create a large screen. The interactive video wall is able to withstand extreme outdoor conditions. Many major market players are focused on developing improved and technologically advanced interactive video wall solutions. The growing popularity of advanced and easy to use video walls is contributing to the growth of this market.
Among the many interactive display products, the interactive table, also known as the touch table, is expected to expand significantly in hospitality and education applications. The product has high growth potential, but factors like high price and lack of availability are major limitations of this product. Although there is a demand in the market for interactive tables, most people want to customize their tables according to the needs of the industry and the environment. Therefore, the custom production of touch tables becomes very difficult and expensive every time.
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The major players operating in the global interactive video wall market are Christie Digital Systems Inc., eyefactive GmbH, Prestop BV, IDEUM, Intermedia Touch, Planar, Panasonic Corporation, MultiTaction, Pro Display and Leyard Optoelectronic. To gain significant market share in the global interactive video wall market, major players are now focusing on adopting different strategies such as product mergers, innovations and acquisitions, recent developments, joint ventures, collaborations and partnerships.
- In August 2019, Prestop BV launched PCAP Video Wall with 46 or 55 inch screens. These displays are designed with pop-up brackets for use as a regular video wall. In addition, with PCAP screens, these walls can be built up to 20 meters wide and 4 meters high.
The standard layout segment dominated the market and held the largest market share of 52% in 2020
On the basis of layout, the global interactive video wall market is segmented into standard and custom layouts. The standard layout segment dominated the market and held the largest market share of 52% in 2020. This growth is attributed to interactive landscaping and vertical video walls, which are mainly used in museums, fairs In addition, these walls are used in restaurants as menu boards to indicate prices, menu and wait times for customers. In addition, the growing demand for high definition multi-touch screens, especially in conference rooms and retail venues, is increasing the demand for horizontal and vertical touch screen video walls.
The LED segment dominated the market and held the largest market share of around 48% in 2020
On the basis of display, the global interactive video wall market is segmented into LED, LCD, LPD, and others. The LED segment dominated the market and held the largest market share of around 48% in 2020. This growth is attributed to the increasing number of outdoor events such as product launches, political rallies, concerts and sporting events. Factors such as low power consumption, high brightness and light weight that facilitate portability are contributing to the increase in demand.
The 32-65 inch panel segment dominated the market and held the largest market share in 2020
On the basis of panel size, the global interactive video wall market is segmented into panel sizes 17-32 inch, 32-65 inch, 65 inch and above. The 32- to 65-inch panel segment dominated the market and held the largest market share in 2020. This growth is attributed to their use in the healthcare and hospitality industries. In addition, these screens are also used in restaurants as menu boards to show prices, ingredients and waiting time for orders taken by customers, increasing demand for this segment.
The retail segment dominated the market and held the largest market share of around 21% in 2020
On the basis of end user, the global interactive video wall market is segmented into retail, enterprise, transportation, healthcare, hospitality, museum, and others. The retail segment dominated the market and held the largest market share of around 21% in 2020. Growth was attributed to touching video walls that allow customers to browse store inventory and check out the availability of inventory at a specific location. Technological advancements, such as the recent introduction of interactive LED video walls offering high definition picture quality and virtually unlimited displays, have positively impacted product adoption in the retail industry.
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Regional Segment of Interactive Video Wall Market
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, rest of Europe)
- Asia-Pacific (China, Japan, India, rest of APAC)
- South America (Brazil and rest of South America)
- Middle East and Africa (UAE, South Africa, rest of MEA)
On the basis of geography, the global interactive video wall market is classified into North America, Europe, Asia-Pacific, Middle East and Africa, and South America. The North America region holds the largest market share of 30% in 2020. This growth has been confirmed by the United States in the North America region due to the wide diffusion of technology and the myriad of platforms. forms of e-learning in the education sector, where interactive learning is strongly preferred. Europe will also register a stable growth rate during the forecast period. Countries in the Asia-Pacific region will also contribute a significant share of the global interactive video wall market, thanks to the strong presence of the BFSI industry, the increased adoption of advanced technologies and the growing popularity of online games.
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About the report:
The global interactive video wall market is analyzed on the basis of value (billion USD). All segments were analyzed on a global, regional and national basis. The study includes analysis of more than 30 countries for each segment. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges to get the key insights of the market. The study includes the model of the five forces of the wearer, the analysis of attractiveness, the analysis of raw materials and the analysis of the competitive position grid.
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